SAND SOUND Brings 26SS “Digging Club” Concept to S

▧   Samsung C&T Fashion Group’s casual brand SAND SOUND opens a 26SS pop-up store in Seongsu, running through April 28

▧   The space reflects the “Digging Club” concept, blending layered styling, check and stripe patterns, and curated music experiences

Spring on the Fairway: Samsung C&T Golf Clubs Intr

▧   Samsung C&T Resort Group’s Benest Golf Clubs and Glen Ross Golf Club launch spring events, including SNS photo challenges, poetry contests, and customer participation activities

▧   Seasonal menus featuring spring ingredients such as wild greens, abalone, and fresh seafood are introduced to enhance the golf course dining experience

Samsung C&T Completes Korea’s First Off-Grid Green

▧   Samsung C&T completes Korea’s first off-grid green hydrogen production facility powered entirely by renewable energy in Gimcheon

▧   The 10MW facility produces 0.6 tons of green hydrogen daily, strengthening Samsung C&T’s global green hydrogen competitiveness

8seconds Expands its SS26 Menswear Collection Feat

▧   Samsung C&T Fashion Group’s casual brand 8seconds introduces its SS26 menswear collection, expanding its lineup to reflect growing demand from male customers

▧   The collection blends gender-fluid styling, trend-driven casualwear, and a collaboration with S.W. Smiley®, reinterpreting streetwear through 8seconds’ distinct design perspective

Samsung C&T Signs Green Ammonia SPA with Reliance

2026 Color of the Year: How Samsung C&T Reinterpre

▧   Pantone’s Color of the Year 2026, Cloud Dancer, reflects a growing preference for softness, clarity, and understated elegance in fashion, with Samsung C&T Fashion Group brands interpreting this direction through their Spring collections

▧   The airy white tone is emerging as a versatile base for Spring styling, supporting layered looks, tonal dressing, and subtle texture contrasts

Everland’s Tulip Festival Returns with Spring Flow

▨   Everland’s Tulip Festival opens on March 20 and runs through April 30, bringing more than 1.2 million spring flowers into bloom across the park

▨   This year’s festival introduces a larger tulip garden experience alongside new seasonal content, including the renewed Safari World, a special nighttime fireworks show, and a world-class circus production

▨   From daytime floral displays and immersive photo zones to evening garden lighting and large-scale performances, the festival presents a broader spring experience across Everland

Inside the Field: Inside the Diverse Careers Shapi

▨   At Samsung C&T Engineering & Construction (E&C) Group, employees from diverse backgrounds contribute across a wide range of roles beyond traditional construction work

▨   From investment analysis and nuclear business development to residential product design, international employees in Korea are gaining hands-on experience while collaborating across teams and industries

Global Business Essentials: Understanding Country

▨   Country of origin is a core element of global trade, affecting tariff treatment, customs clearance, and regulatory compliance as supply chains become more complex

▨   As production spans multiple countries and stages, origin determination increasingly relies on detailed trade rules and documentation, with customs authorities applying greater scrutiny across international trade flows

Back to School: Everland Introduces “School of ...

▨   Everland continues its monthly Whatever Series in March with “School of Spice,” a theme inspired by tteokbokki and the start of a new school season

▨   The program transforms Alpine Village into “Deokbok High School,” featuring classroom-style missions, retro snack offerings, and character-led photo experiences